Each reporting category in CaliberMind focuses on different parts of your database. If you're looking at on Opportunity Report, for instance, you eventually may wish to filter your report by "Opportunity Type", such as 'New Business' and 'Renewal'. Report filters are designed to do just that!
As you can see in the report below, we're looking at a specific campaign id 70150000000y2OMAAYa. Since this report is inspecting a campaign's performance over a certain date range -- we may wish to share or hyperlink to versions of this report looking at different campaigns over different date ranges.
Filters can also be modified in line, saved as a default, or saved in a setting in a new report.
HYPERLINK("https://my.calibermind.com/analytics/abm?item=activity-overview&company=" & substitute( substitute( substitute(Website,"https://","") ,"http://","") ,"www.","") ,"View in CaliberMind")